Following its controversial partnership with trans influencer Dylan Mulvaney, Bud Light has faced significant setbacks in recent months.
Nevertheless, the company remains committed to marketing its product for the upcoming 2023 NFL season.
In a Thursday morning announcement, Bud Light released a commercial for Week 1 of the season, enticing viewers with the promise of a day filled with football, a fridge stocked with Bud Light, and the company of loved ones.
A day filled with games, a fridge filled with Bud Light, a room filled with family. It’s Easy to Sunday. pic.twitter.com/K11VlsfnnG
— Bud Light (@budlight) August 24, 2023
“No one Sundays like Bay faithful. Almost time for Sunday football and a cooler full of Bud Light,” 49ers tight end George Kittle posted.
Despite anticipated backlash, some NFL players have joined in promoting the company’s message. The sales data from Union, a reputable data site, reveals a concerning 34 percent decline in Bud Light sales at bars and restaurants during the second quarter of this year.
In order to restore its brand, Bud Light must strive for a successful autumn campaign.
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