As 23XI Racing driver Bubba Wallace prepares for what could be the most pivotal race of his career, with a final spot in the NASCAR Cup playoffs on the line, he knows he has the unwavering support of his team owner, none other than NBA legend Michael Jordan.
Michael Jordan, the iconic NBA Hall of Famer, co-owns 23XI Racing alongside NASCAR veteran Denny Hamlin. When the team was founded in 2021, Jordan chose Wallace to drive the car emblazoned with the number 23, a tribute to Jordan’s famous NBA jersey number. Since then, Wallace has delivered two of 23XI Racing’s seven victories, solidifying his place as a key driver for the team.
However, Jordan’s involvement with Wallace goes far beyond providing a car and a team. He’s taken on the role of mentor, frequently offering words of wisdom and personal encouragement to the driver. In a recent appearance on the Dale Jr. Download podcast with Dale Earnhardt Jr., Wallace revealed that Jordan sends him a text message after nearly every race, offering advice and motivation. One of the most recent messages from Jordan read, “Things you want more, cost more,” a reminder of the hard work and sacrifices required to achieve success.
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The 2024 season has been a challenging one for Wallace. Despite securing a career-high five top-five finishes during the regular season of the NASCAR Cup Series, a victory that would automatically qualify him for the playoffs has remained just out of reach. This has left Wallace in a precarious position as the playoffs loom, with his path to securing a spot far from certain.
As Wallace heads into the crucial race at Darlington, the stakes couldn’t be higher. A win this weekend would guarantee his place in the playoffs, but anything less would require a series of fortunate events to secure that final postseason spot, which could easily slip away to fellow competitor Chris Buescher.
For Wallace, this race is more than just a chance to make the playoffs—it’s an opportunity to prove himself on one of NASCAR’s biggest stages. With the backing of Michael Jordan, who knows a thing or two about performing under pressure, Wallace is poised to give it everything he has. He’ll need to deliver the race of his life to stay in contention for the title as NASCAR heads to Atlanta next month.
The road ahead is undoubtedly tough, but with the lessons and support from a champion like Jordan, Wallace is more determined than ever to seize his moment and make it count.
