American sprinter Noah Lyles earned the title of the fastest man in the world after he captured the Men’s 100m sprint gold medal on Sunday in Paris.
Lyles, who won the race in an iconic photo finish, ran a blazing 9.79-second dash, narrowly edging out Jamaican sprinter Kishane Thompson. Following his stunning victory, the 27-year-old laid out his ambitious post-Olympics goal.
“I want my own shoe,” Lyles said. “I want a sneaker. Ain’t no money in spikes.”
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Lyles’s iconic sprint has certainly made him a household name at the Paris Olympics. If there was ever a time to capitalize on a marketing campaign for a shoe, it would be now that he’s officially the fastest man in the world.
Lyles’s desire for a sneaker deal highlights the growing trend of athletes looking to expand their brand beyond their sport. With his newfound fame and the global spotlight on him, Lyles is in a prime position to secure a lucrative endorsement deal.
Time will tell if he lands the shoe deal he is seeking, but there’s no reason to believe that he couldn’t accomplish his latest goal off the track after his remarkable achievement on Sunday.
His speed and charisma make him a marketable figure, and his post-race declaration shows he’s ready to take the next step in his career both on and off the track.
