In a whimsical campaign, Fanatics is urging sports enthusiasts to step into an alternate reality where Tom Brady pursued a career with the Montreal Expos. Marking the occasion on December 12 (12/12), in homage to Brady’s jersey number, Fanatics Collectibles is unveiling a Topps 2023 Bowman Draft trading card set, featuring the G.O.A.T.’s inaugural baseball card.
This amusing tribute envisions a sports universe where Brady, initially drafted as a catcher by the Expos in the 18th round of the MLB Draft in 1995, chose baseball over football.
The autographed baseball cards portray the seven-time Super Bowl champion adorned in an Expos uniform, offering a playful glimpse into a parallel reality where the quarterback caught, rather than threw, the ball.
Brady himself embraces the creative endeavor, playing a retired baseball player turned car dealer in a promotional commercial. “I caught a lot of Expos fastballs,” says Brady in the ad. “But now, here’s my pitch to you. Come on down to Brady Auto, and catch some major-league savings.”
The commercial further immerses viewers in this alternate narrative, featuring legendary MLB stars and former Expos players Pedro Martinez, Vladimir Guerrero Sr., and Larry Walker reminiscing at a Montreal bar named Brady’s Brasserie. The trio marvels at the astounding achievements of their former teammate and future MLB Hall of Famer Brady, who, in this alternate reality, boasts seven World Series rings, three MVPs, and 649 home runs.
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As Brady’s baseball accomplishments unfold in a fast-paced montage, the scene shifts to the NFL Hall of Famer waking up from the dream as his alarm clock displays 12:12. Gazing at a Bowman card on his nightstand, the future Fox Sports lead analyst appears to reflect on what could have been with a blend of relief and awe.
To amplify the celebration, sportswear company Mitchell & Ness is set to release a limited number of retro No. 12 Montreal Expos jerseys. This creative venture adds an extra layer of joy for Brady fans, or as he dubs it in the car ad, their “Thomas Promise.”
