Chicago Sky star forward Angel Reese took to social media on Thursday to share some exciting business news with her fans. The WNBA rookie, who has quickly become one of the league’s rising stars, announced a major milestone in her partnership with Reese’s—the beloved cereal and snack brand known for its peanut butter treats.
Back in August, Reese first revealed her partnership with Reese’s, and since then, fans have been eagerly awaiting the fruits of this collaboration.
The partnership includes a variety of exciting projects, such as launching a new apparel line and featuring Angel Reese on the front of the iconic Reese’s Puffs cereal box. For many fans, seeing the former LSU Tiger athlete grace the cover of such a popular breakfast item is both a proud moment and a sign of her growing influence off the court.
On Thursday, Reese shared a significant update regarding the partnership. After months of anticipation, the “Angel X Reese’s Puffs” cereal has officially arrived on grocery store shelves. Fans of both Reese and Reese’s Puffs can now get their hands on the special edition box, which features the talented WNBA forward prominently displayed.
Reese excitedly announced the news on social media, writing, “That’s more like it ? Angel x REESE’S PUFFS cereal on shelves now!” Her post was accompanied by hashtags like #AngelxREESESPUFFS and #GeneralMillsPartner, giving her fans all the details they need to go out and find the new product.
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This partnership marks a special moment for Reese’s as well. While the brand has previously partnered with famous athletes such as Michael Phelps, Simone Biles, and Alex Morgan, this collaboration is the first time Reese’s has teamed up with a WNBA player.
The partnership with Angel Reese seemed destined, given the obvious name connection between the star athlete and the brand. It was a natural fit that both sides were eager to explore.
According to Melissa Blette, senior brand manager for Reese’s, the company had been eyeing Angel Reese for some time, hoping to forge a partnership that would resonate with fans. “We had definitely been keeping our eyes on Angel for a while, given the obvious name connection,” Blette shared in an interview with Marketing Brew. “She’s an incredible athlete, and we knew that working together would be something special.”
The timing of this partnership could not have been better. Angel Reese has been making waves in the WNBA since her arrival as the No. 7 overall pick in the draft. During her rookie season, she made an immediate impact on the court, leading the league in rebounding with an impressive average of 13.1 rebounds per game.
She also broke the single-season rebound record and set the mark for the most consecutive double-doubles by a rookie. Her exceptional play earned her a spot as a WNBA All-Star, cementing her status as one of the league’s most promising young talents.
In addition to her dominance on the boards, Reese averaged 13.6 points and 1.9 assists per game, showing that she’s not just a force in the paint but a versatile player capable of contributing in multiple facets of the game.
Her success on the court, combined with her charismatic personality and natural marketability, made her a perfect partner for a brand like Reese’s, which values authenticity and connection with its audience.
With the new “Angel X Reese’s Puffs” collaboration now available, fans are thrilled to see their favorite WNBA star achieving even more milestones off the court.
The partnership is not only a testament to Angel Reese’s growing influence as a player but also a celebration of the increasing visibility and marketability of WNBA athletes.
As Reese continues to excel both in her professional basketball career and her business ventures, it’s clear that she is poised to become one of the most recognizable and influential figures in women’s sports.
As the WNBA gears up for another season, Reese’s fans can look forward to more exciting news and potential collaborations.
For now, they can enjoy a bowl of Reese’s Puffs and celebrate the success of one of the league’s brightest young stars, whose journey from college sensation to professional athlete has only just begun.
