When it comes to name, image, and likeness (NIL) deals in college sports, few athletes have made as big of an impact as LSU gymnast Livvy Dunne. In a sport that traditionally didn’t receive much national attention, Dunne has harnessed the power of NIL to become one of the highest-earning college athletes. Throughout her college career, she has amassed over $9.5 million, thanks to lucrative brand endorsements and modeling contracts. Earlier this year, she even graced the pages of the prestigious Sports Illustrated Swimsuit Edition.
According to the New York Post, Dunne commands around $125,000 or more per social media sponsorship, making her one of the most sought-after influencers in the sports world.
As she prepares to graduate from LSU, Dunne is already mapping out her future. In a recent interview with the New York Post, she revealed plans to continue her modeling career, with a particular focus on expanding her work with the Sports Illustrated Swimsuit Edition. But Dunne’s aspirations go beyond modeling—she wants to give back by helping young female athletes navigate the complex world of NIL deals.
“Girls don’t know where to start,” Dunne said. “It’s very important to capitalize on your NIL while you’re in college, especially for female athletes, because there aren’t a lot of professional leagues after college for most women’s sports. So I definitely want to do something to help in the NIL space after I’m done at LSU—hopefully expanding beyond LSU to help educate and support girls as they navigate it.”
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Dunne’s plan includes a focus on expanding her already massive social media presence, where she has become an expert in brand building and fan engagement. With 5.3 million followers on Instagram and a staggering 8.1 million on TikTok, she’s proven her ability to reach a wide audience. Leveraging that platform will likely be key to her efforts to educate and empower the next generation of female athletes.
In addition to her professional success, Dunne’s personal life has garnered significant attention. Her relationship with Paul Skenes, the Pittsburgh Pirates’ ace pitcher and the No. 1 overall pick in the 2023 MLB draft, has captivated fans of both sports.
Together, they’ve become a power couple in the sports world, and their influence shows no signs of waning as Dunne looks to transition into her post-college career.
With her combination of business savvy, modeling success, and a passion for helping others, Livvy Dunne is poised to continue making waves even after she leaves the world of college gymnastics. Whether through modeling or mentorship, her impact is sure to resonate far beyond LSU.
