Caitlin Clark’s popularity and star power are undeniable, and she’s become one of the most recognizable names associated with women’s basketball. On Monday night, the Seattle Storm appeared to attempt to tap into that star power by using Clark’s image in a promotional graphic for their Defensive Player of the Year candidate, Ezi Magbegor. However, the move quickly sparked backlash from WNBA fans.
The graphic featured a photo of Magbegor blocking Clark during a drive to the basket, a moment from early in Clark’s rookie season with the Indiana Fever. The image itself brought up memories of a controversial play in which Clark was hit hard across the head, sending her crashing to the floor. Despite the obvious contact, no foul was called, leading to significant debate at the time.
Many WNBA fans found the use of that specific image in a promotional post for Magbegor to be inappropriate and in poor taste. The backlash was swift, with fans accusing the Storm of using Clark’s image as “clickbait” to attract attention, despite Magbegor’s impressive defensive achievements standing on their own merit.
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“Using Caitlin as clickbait is beneath you guys. Ezi doesn’t need this weird graphic. Do better,” one fan commented, expressing disappointment in the team’s marketing strategy.
“Using CC for clicks, childish and pathetic,” another fan added, echoing the sentiment that the team was trying to exploit Clark’s popularity to draw attention to Magbegor’s candidacy.
Another fan questioned the need for Clark’s image at all, saying, “Why y’all got CC in the graphic though? Weird behavior.”
Despite the controversy, there’s no denying that Clark and Magbegor have had intense matchups this season. Clark’s Indiana Fever faced the Storm four times, with the Fever going 1-3 in those meetings.
In their most recent game on August 18, Clark showcased her skills with a near double-double, scoring 23 points, dishing out nine assists, and grabbing five rebounds, leading her team to a 92-75 victory.
The incident raises larger questions about the use of rival players in promotional content, especially in moments that have sparked controversy or injury concerns.
Clark, who has consistently drawn attention and admiration for her incredible play, doesn’t seem to need added controversy surrounding her to garner attention, and many fans felt that Magbegor’s accomplishments should stand on their own.
As the WNBA playoffs approach, both Clark and Magbegor will continue to make their marks on the league. Clark’s Indiana Fever will take on the Las Vegas Aces on Wednesday, while the Storm hope to close the season strong.
However, the backlash surrounding the graphic is a reminder of the sensitivity needed when promoting players in a highly scrutinized sport.
