The NFL is gearing up for the 2024-2025 football season, and it’s clear they’re as excited about Taylor Swift as they are about the game itself.
On Monday, September 2, the NFL’s official X account kicked off the week with an enthusiastic post: “FOOTBALL IS BACK THIS WEEK ? ?.” Accompanying the message was a 30-second video montage of highlights from the past season, and Swift, 34, was a prominent feature throughout.
The video opens with a dramatic clip of Aaron Rodgers running onto the field with the New York Jets, holding an American flag—a powerful image signaling the return of football. But almost immediately, the focus shifts to Taylor Swift, who is seen in the crowd, cheering on her boyfriend, Travis Kelce, and his team, the Kansas City Chiefs. Swift’s enthusiastic support is highlighted again in a clip showing her interacting with Kelce’s mother, Donna Kelce, during the same game in September 2023.
The majority of the video focuses on key moments from the 2023 season, but Swift makes another notable appearance as the calendar turns to January. In this clip, she’s sporting a Chiefs puffer jacket designed to resemble Travis Kelce’s jersey, a nod to her unwavering support for both the player and the team. The video culminates with a scene from Super Bowl LVII, where Swift is caught on the jumbotron, chugging her drink in celebration—one of her four appearances in the promo, outnumbering even her famous boyfriend.
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Swift’s connection to the NFL became public in September 2023, when she made her first appearance at one of Travis Kelce’s games, sparking widespread media attention. There’s speculation that she might attend the Chiefs’ home opener against the Baltimore Ravens on Thursday, September 5.
Reflecting on their relationship in a December 2023 interview with TIME Magazine, Swift revealed that she and Kelce had been dating for some time before making it public. “We actually had a significant amount of time that no one knew, which I’m grateful for, because we got to get to know each other,” she said. “By the time I went to that first game, we were a couple. I think some people think that they saw our first date at that game? We would never be psychotic enough to hard launch a first date.”
Since that first public appearance, Swift has become a beloved figure among Chiefs fans, often seen supporting the team. After the Chiefs’ victory over the San Francisco 49ers in Super Bowl LVII, Travis Kelce returned the favor by attending multiple dates of Swift’s Eras Tour around the world. He even surprised fans by making a cameo during her performance in London in June.
“I’ve seen the show enough, might as well put me to work here,” Travis joked on a July episode of the “New Heights” podcast he co-hosts with his brother, Jason Kelce. “And sure enough, she found the perfect part of the show for me to come in. There was no, like, backup plan in case I ran into somebody else or hit one of the dancers or anything. It was, like, the safest option.”
As the NFL prepares for another thrilling season, the intertwining of sports and pop culture is more apparent than ever, with Taylor Swift playing a starring role in the league’s latest promotional efforts.
