Paige Spiranac, the popular golf influencer known for her dynamic presence on social media, traded in her golf clubs for a thrilling day at the Daytona International Speedway on Saturday. Spiranac took on the role of an honorary pace car rider during NASCAR’s Coke Zero Sugar 400, an experience that marked her official foray into the world of motorsports.
Decked out in a stylish outfit that included a midriff-baring black T-shirt, denim cutoffs, and a cowboy hat, Spiranac looked every bit the part as she posed for photos on the hood of a racecar. The day wasn’t just about fast cars and high speeds, though. Spiranac also had the chance to mingle with American track and field athlete Parker Valby, who was fresh off her debut at the Paris Olympics earlier this summer.
The day culminated in an exciting finish, with Harrison Burton earning his first career NASCAR victory, adding to the memorable experience for everyone involved.
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Spiranac’s appearance at the Daytona event is just the latest highlight in what has been an incredibly eventful summer for the former professional golfer. Earlier this year, she graced the cover of the Sports Illustrated Swimsuit edition in May, an honor she shared with other notable figures such as Camille Kostek, Brooks Nader, and Winnie Harlow.
“I can’t put into words how special it is to be on the cover this year with so many inspiring women! Honored is an understatement,” Spiranac shared with her followers on Instagram, expressing her excitement and gratitude.
But Spiranac hasn’t just been basking in the limelight—she’s also been busy expanding her business ventures. Recently, she announced the launch of a new platform on Passes.com, designed to help creators build deeper connections with their fans, scale their businesses, and embrace entrepreneurship.
“As a lot of you know, I had my own subscription site, OnlyPaige, but wanted to add in more features to enhance the user experience,” Spiranac explained in an Instagram post last month. “… It’s bigger and better than anything I’ve done before! You have access to never-before-seen pictures and videos, can speak with me directly in DMs, live streaming anytime/anywhere, and so much more!”
With over five million followers across Instagram and X (formerly known as Twitter), Spiranac has cultivated a dedicated fanbase that appreciates her mix of golf expertise, engaging content, and candid personality. In a recent interview with Fox Business, she shared some of the key lessons she’s learned while building her personal brand and business empire.
“First, respond back quickly and respond back to everything,” Spiranac advised, emphasizing the importance of staying connected with her audience. She also highlighted the value of seizing opportunities, saying, “Second, say yes to a lot of different opportunities.”
However, Spiranac is also realistic about the challenges that come with taking risks. “Not everything you say yes to is going to be a success,” she admitted, but stressed that these experiences are crucial for growth. “I’ve learned more from my failures than I have from my successes. So, being able to fail and learn from it and then grow from that as well.”
As she continues to explore new ventures and embrace a variety of opportunities, Spiranac remains a prominent and influential figure, both on and off the golf course. Her foray into NASCAR and her interactions with fellow athletes like Parker Valby demonstrate her versatility and willingness to step outside her comfort zone, further solidifying her status as a multifaceted star.