Paige Bueckers is poised to dominate the college basketball scene this season, and she’s stepping into the spotlight with a bold new look. The UConn star recently unveiled a striking change on her Instagram, debuting vibrant pink hair in a post that also announced her partnership with Madison Reed, a beauty brand known for its hair color products.
In her post, Bueckers expressed excitement about the collaboration, saying, “Blessed to partner with Madison Reed as a Brand Ambassador and share how ColorWonder lets me have fun with my hair color.” She accompanied the announcement with a series of photos showcasing her new look, which quickly caught the attention of her followers and the basketball community.
Bueckers didn’t make this transformation alone—she brought some of her UConn Huskies teammates into the spotlight with her. Azzi Fudd, Ice Brady, and Morgan Cheli joined Bueckers in the Madison Reed ad campaign, celebrating their partnership with the brand and embracing the message of empowerment that it promotes.
The campaign also featured Madison Reed’s CEO and founder, Amy Errett, who is a proud UConn alumna. The collaboration between Bueckers and Madison Reed goes beyond just hair color; it’s about highlighting the strength and determination of female athletes. “No matter who you are, where you come from, or what you do—from sports to business or cosmetology—women deserve the opportunity to work hard, show up unapologetically, and be rewarded for their talents,” Errett said in a statement announcing the partnership.
She continued, “With the launch of ColorWonder, we’re shining an overdue light on these incredible female athletes, creating opportunities for them to thrive on and off the court in the same way that is afforded to their male counterparts, and showing that the options are unlimited when you dare to work hard and focus on achieving your goals.”
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The partnership between Madison Reed and UConn extends beyond personal branding for Bueckers and her teammates. Madison Reed’s branding will be prominently featured on UConn’s home courts at both Gampel Pavilion in Storrs and the XL Center in Hartford. This move is symbolic of the brand’s commitment to supporting women in sports and business.
UConn head coach Geno Auriemma also voiced his support for the collaboration, stating, “Welcoming Madison Reed, a female-founded brand by a UConn grad, into our home at Gampel Pavilion and XL Center through court naming rights sends a strong message to our team of athletes, reinforcing that hard work, determination, and purpose pay off, on and off the court.”
As the new college basketball season approaches, fans are eager to see if Bueckers will continue to sport her pink hair when the Huskies tip off their season on December 7 in Brooklyn against Louisville.
With her newfound look and a major brand partnership backing her, Bueckers is not only setting the stage for another remarkable season on the court but also making a powerful statement about the intersection of sports, personal expression, and empowerment.
