The meme known as “Hawk Tuah” has found its way into various corners of the internet, sparking widespread amusement and controversy.
This meme originated from a viral street interview in Nashville, where a young woman was asked about her best move in bed.
Her candid response, “Oh, you’ve got to give him that hawk tuah and spit on that thang, you get me?” quickly caught the internet’s attention, leading to a flurry of jokes, memes, and videos.
However, the playful trend has had real-world consequences, particularly for one NASCAR Xfinity Series team employee at JD Motorsports.
This past weekend, the employee decided to engage with the viral sensation by creating a Hawk Tuah-themed meme to lighten the mood during a rain delay. Though intended to be humorous and timely, the post did not sit well with the higher-ups.
Shortly after its appearance on social media, the meme was deleted, and the employee faced immediate repercussions.
Taking to social media, the individual shared, “well boys, I went out on top ?,” indicating a mix of resignation and humor about the situation. He further explained, “i’ve been removed from JD socials, didn’t meet ‘his beliefs.’ Had to delete it.” This response suggests that the content of the meme conflicted with the values or expectations of someone within the JD Motorsports leadership, leading to his removal from handling the team’s social media accounts.
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Social media management often involves navigating the fine line between engaging content and maintaining a brand’s integrity and public image.
In the world of corporate social media, pushing boundaries can sometimes result in engaging and viral content; however, it also runs the risk of stepping over the line, as was the case here.
The incident serves as a reminder of the delicate balance social media professionals must manage, ensuring that their creative expressions do not misalign with the broader values of the organization they represent.
