Caitlin Clark has been breaking records throughout her women’s college basketball career, and now her jersey sales are following suit.
Jerseys bearing Clark’s name have been selling at an extraordinary pace. Just one day after being chosen first overall by the Indiana Fever in the 2024 WNBA Draft, her Fever jersey set the record for the highest sales ever for a draft pick.
Clark’s jersey sales aren’t just impressive compared to her female counterparts; they’re making waves across sports. According to Dick Weiss from NY Daily News, Clark outsold the entire Dallas Cowboys team in jersey sales on a single day last season.
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The Cowboys, widely recognized as the NFL’s most popular team, had two players in the top five for jersey sales last season, with Micah Parsons leading as the NFL’s top seller. Yet, Clark managed to surpass the sales of every Cowboys player, including Parsons, within just one day, highlighting her skyrocketing fame in the sports world.
Even a superstar musician was seen wearing a Clark jersey at a recent concert, underscoring her widespread appeal.
Clark’s undeniable marketability is clear, as evidenced by Nike’s substantial investment to have her as an endorser.
