The Caitlin Clark effect is legit.
Caitlin Clark’s decision to enter the WNBA draft has sparked considerable excitement and anticipation for the league’s future. With her impending arrival, the WNBA is poised to capitalize on her star power, potentially boosting its media rights deal.
Clark’s announcement came two weeks ago, signaling her departure from Iowa to pursue a professional career in the WNBA. Her decision has not only generated buzz within the basketball community but has also become a bargaining chip in the WNBA’s negotiations for its next media rights deal.
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Reports indicate that the league is leveraging Clark’s presence to seek a significant increase in its media rights revenue. Former ESPN executive John Kosner predicts that the WNBA could secure an additional $20-$40 million in its next media rights deal, driven by Clark’s appeal and the growing popularity of women’s basketball, particularly during March Madness.
Currently, the WNBA earns approximately $60 million annually from its TV and streaming agreements with various networks. With Clark’s potential to draw attention and viewership, the league aims to elevate its annual media rights payout to a range between $80 million and $100 million.
Such confidence in Clark’s star power has emboldened the WNBA to explore separate media rights deals apart from its current arrangement with ESPN. As the league prepares for its next chapter, Clark’s impact is poised to reshape the WNBA’s financial landscape and elevate its visibility on a broader scale.
